A4 Page Summary and 3 A3 Visuals

Assessment 1 Presentation

Video from Presentation

Video component from presentation.

Imagery Development

From our feedback from our last presentation, we were asked to work on the visual imagery of 'nexus'. We played around with ideas focusing on the 'X' and trailed some animation on Adobe Premier Pro and After Effects. We have kept our initial logo and colour scheme but we will introduce it on more things.

Competition Planning

Competition planning:

As part of the Nexus launch we propose for them to hold a nation-wide competition looking for Kiwi innovators to collaborate with. This competition would be open to any startup business looking to take their next steps into the global marketplace. Participants are asked to simply pitch ‘What are you doing and how could it be used by AT&T?’. Winners of this competition will receive grants, support and mentorship from Nexus (AT&T). This will be the beginning of a long term relationship with Nexus and these businesses. A smaller subsection of this competition which is open to school aged children.

The 'nexus' look

From our feedback from the last presentation, we were asked 'what does it look like?'. We did some research and ideation and found these examples of what our nexus hub could look like and what it would offer.

The nexus 'the next step' hub focuses on these key ideas;

• innovation
• collaboration
• connection
• facilitation
• business growth
• community

The hub will function as community workspaces, bringing NZ entrepreneurs and innovators together under Nexus’ roof. Not only does it offer a great space for collaboration and making business connections but the hubs will also have;

• in house tech support
• host lectures
• provide business mentor programs
• a space to collaborate and connect

Here are some examples we found on what the hub could physically look like:

Book Inspiration

While looking at the books displayed in class in week 5, we found inspiration form quite a few of them. 

We liked the graphic style displayed in these books and we think that we could incorporate them into our designs, considering that nexus (at&t) is a technology/ telecommunications company. The graphic lines and shapes are something that we can play with if we are wanting to include the 'X' into our project. Sharp lines and bold colours can help nexus look more professional but we don't want it to look too overpowering or threatening.

 We found this book ('What Do People Do All Day?') interesting because we thought we could incorporate this style of imagery (cutting the face of buildings to show the interior) with  our 'the next step' hub. This style also would work in a timeline or journey map for our project.

These books contained witty images and branding which we could use in our advertising in the second project. We think that wit and comedy would work well in the New Zealand market because that is what we (the New Zealand people) are used to in our media/ advertising. We admire the 'Fedex' logo and the way the 'E' and 'x' create a forward facing arrow. We could incorporate something like this into our project if we continue with the 'X' idea and forming shapes and minor ideas/ ideologies which come of our main logo.

Feedback and Moving Forward

Our feedback

• business stepping away from connecting?
• great name
• what does it look like? (hub)
• need more visual aspects
• show 'this is what it looks like'
• have building/ hub relate to 'nexus' name (connection?)
• what is the 'X'
• timeline/ story?

General feedback

• tell us something we don't know
• don't say 'they' 
• speak to AT&T ('you're, 'you', 'your')
• don't waffle
• it doesn't have to be fully resolved
• it can indicate where our going
• what are you launching?
• who am i?
• give us a taste 
• mainly visual representations
• don't start with the stats
• start exciting, then follow with facts (back yourselves up)
• get clients excited
• visual!

Others feedback (which could apply to us)

• 'its not about us, its about you'
• personalisation?
• what does AT&T have that no one else does?
• global, big, powerful
• gateway into the world
• we love, you love, bring it together.

Moving forward

• 'X' values
• 'X' connecting? >< coming together = x
• more visuals (hub/ building, advertising, etc)
• define competition details/ aspects
• infographics?
• next presentation

Draft Presentation

For our presentation we wanted to use the American 'We Want You' saying but flip the perspective (our first slide showing a "who me?" reaction of a person). We want New Zealanders to feel wanted by the American company.