Week 9- Feedback from Sven

• Who is the target audience?
• Go niche
• We should go with the business market- The consumer market is already totally saturated.
• We need to be solving a problem. What is the problem?
• We need to make our designs more dynamic
• How are we selling this? Online? In store?
• Liked the idea of a hub- worked well for the business target audience 

Talking with Sven was really useful and he helped us realise how we have strayed from our original focus. We originally had a target audience of innovators/businesses however have, in parts, now strayed out into advertising to the NZ public as a whole. This advertising is too vague an has no real purpose behind it. We need no refocus back to our niche and the problem that we originally identified.

Coming out of this: 

Who is our target audience? -- New Zealand innovators and businesses

What is our problem? -- That NZ is full of innovators/innovative businesses that lack the resources to grow/develop/launch themselves on a global scale. 

How is Nexus solving this? -- Nexus has the resources and global connections to provide support and services superior to anything NZ currently has to offer.

How are se selling this? -- TBC