Researching: External AT&T

About AT&T

"Our missions to connect people with their world everywhere they live, work and play - and do it better than anyone else"

"We can do that because of the strength of our networks, which carries 118.8 petabytes of data traffic on an average business day"

www.about.att.com

Randall L. Stephenson: chairman and chief executive officer.

Petabytes:

• bytes (8 bits)
• kilobytes (1000 bytes)
• megabytes (1000 000 bytes)
• gigabytes (1000 000 000 bytes)
• terabytes (1000 000 000 000 bytes)
• petabytes (1000 000 000 000 000 bytes)
• exabytes (1000 000 000 000 000 000 bytes)

Petabytes - quadtrillion/ thousand billion.

"a petabyte is a measure of computer storage capacity that is 2 to the power of 40, or approximately a trillion bytes (that is a thousand gigabytes)" (Brian McKenna)

computerweekly.com

"We are the world’s largestcommunications company by revenues."

"Our global IP network connects businesses on 6 continents representing 99% of the world’s economy."

"Our high-speed mobile internet network covers nearly 400 million people in North America.

We are the largest provider of pay TV in the United States with more than 25 million video subscribers."

"In the U.S., we have high-speed fiber to more than 1 million business locations and high-speed internet in more than 220 markets."

"We also have highly efficient satellites able to deliver HD and Ultra-HD video to nearly every person in the United States and Latin America."

"But it’s not just about our size. We are constantly innovating, looking for better ways to serve our customers. AT&T Labs draws on our 140-year heritage of innovation – including 8 Nobel Prizes and more than 12,500 patents worldwide."

http://about.att.com/sites/company_profile

Subbrands

All of AT&T’s subbrands come under aspects of “telecommunications”. They vary from internet networks, to home security, to phone plans, to TV streaming. These subbrands all use AT&T’s network and provide entertainment services to it’s users. AT&T also have their own branded equipment such as headphones.

• AT&T branded products
• Cricket
• Digital Life
• Direct TV
• GoPhone
• U-verse
• Aio
• Muve Music
• Touch Commerce

AT&T branded equipment

• Headphones
• Cell phones and phone plans
• Cords and chargers
• Webcams
• Telephones
• Credit cards

Touch Commerce

• Channel solutions
• Provides software and analytics that connects customers
• Includes a support chat
• Touch Commerce is an omni-channel (a cross-channel business model that companies use to increase customer experience)

Aio

• Wireless prepaid service provider
• Offers service using AT&T’s mobility
• Nationwide networks and wireless networks
• Data plans
• Mobile network provider

U-Verse

• Television provider/ TV on phone
• Includes Live TV, on demand, guide, DVR, movies, music, internet connection, IP telephone, packages and features, movie coupons, pay per view, apps, my account and support.
• Service is used in 21 States
• Faster version of the regular DSL (Digital Subscriber Line)

GoPhone

• AT&T GoPhone phones, prepaid phones and phone plans
• No annual contracts
• No credit checks
• Offers phones, sims, plans and accessories

Direct TV

• TV streaming
• HD, DVR, etc
• Sign up to exclusive viewings
• Monthly fees
• “Get the ultimate entertainment experience, today” https://www.att.com

Digital Life

• “A smarter, safer home”*
• Home security and home automation app
• “Your home at your fingertips”*
• Offers remote control tasks eg: turning on and off lights, locking doors, etc
• You can receive notifications/ alerts based on the activity happening in your home.
  
  

Cricket

• Cricket is a prepaid wireless service provider
• 4.6 million users
• Includes voice, text and data
• Includes Muve Music as music feature
• Changing from a CDMA (Code Division Multiple Access) network to a GSM (Global System for Mobiles) network to suit AT&T’s prepaid requirements.