Feedback from pin up

After presenting our print outs we had a chat to the lectures and received feedback. 

Our feedback was;

The style (moodboard) we presented represents 'cool, bold, future, attitude, punchy' but our work didn't reflect that.

What do we want to show

• trust 
• experience
• 'i want a piece of it'
• 'it's us' - we are personal and comforting
• Think about the long term game - how can the brand evolve as it is introduced in nz, before-during-after
• A punchy attitude

• what is the underlying message? why?

Look at adaptable symbols which could be used as an identity: 

• bird 'giving them wings'
• catapult- 'its only possible to launch with at&t'

• needs to be bold verbally - language 
• looks too young -  needs to be more sophisticated - more punchy
• need a submission page for competition
• print campaign 

Thinking about the bussiness hub

• orange glass is fun
• how do you show nexus in the space?
• where is it?
• what is the benefit for at&t?
• Can see the space being really crazy and cool