Week 8 Visual Identity

This week our visual identity for Nexus has developed a lot. Firstly we have an updated, broader palate of fresh and vibrant colours. A vivid orange still remains the primary colour of the Nexus identity however is accented with pinky-purples, green and small dashes of the classic AT&T blue.  

  

Colour palate and arrow imagery by Bryony

The arrow style motif works well as it carries connotations of moving forward, velocity and launching which all align well with Nexus' vision as a forward thinking and innovative company. The half arrows also have the alternative perception of looking somewhat like a speech bubble. The leading line style of these designs is very versatile and could be used in a variety of different ways.

Logo Poster Designs by Bryony

Pin up for class (week 8)

For the competition aspect of nexus, we thought about having a print campaign or series which tempted the viewer to get involved and play on their desire to kick start their business and take it globally. Phrases like 'be bold' and 'what if' tempts the viewer and would intrigue them to connect with nexus.

These would be most successful when released after the nexus brand was well-known so that the viewers would take a glimpse at the branding (e.g. colour scheme) and instantly know that it was nexus.

Nexus competition phrase posters (adapted from Byrony's original poster design), by Erin.

These were the developed posters from the initial global temptation posters.