Development in design direction

During the break, we met to delegate roles and define our three touch points. Our three touch points are;

• Logo development and animated vanity logo
• competition ('the next step')
• Nexus business hub

Hub 

• physical spaces 
• focal points
• how it works (info)
• advertising

Competition

• how it works (application)
• advertising

logo

• video
• development
• vanity logo
• animation

Roles:

Erin - competition
Erin was delegated this role because of her passion for advertising and experience design.

Bryony - hub
Bryony was delegated this role because she is a spatial design student and is passionate about how they look and their functionality.

Tess - logo and animation
Tess was delegated this role because she likes typography and is wanting to broaden her skills in animation.

Week 6 Design Sprints

In this weeks design sprints we chose to design the vanity logo and the dragon boating shirts.

 

 

A4 Page Summary and 3 A3 Visuals

Assessment 1 Presentation

Video from Presentation

Video component from presentation.

Imagery Development

From our feedback from our last presentation, we were asked to work on the visual imagery of 'nexus'. We played around with ideas focusing on the 'X' and trailed some animation on Adobe Premier Pro and After Effects. We have kept our initial logo and colour scheme but we will introduce it on more things.

Competition Planning

Competition planning:

As part of the Nexus launch we propose for them to hold a nation-wide competition looking for Kiwi innovators to collaborate with. This competition would be open to any startup business looking to take their next steps into the global marketplace. Participants are asked to simply pitch ‘What are you doing and how could it be used by AT&T?’. Winners of this competition will receive grants, support and mentorship from Nexus (AT&T). This will be the beginning of a long term relationship with Nexus and these businesses. A smaller subsection of this competition which is open to school aged children.