New team roles

Bryony: nexus business hub space

Tess: competition and its advertising

Erin: nexus teaser

Nexus business hub planning

floor plan: visually describing spaces in hub

• blueprint/ mapping 
• showing all the spaces in hub

nexus hub: how nexus looks spatially 

• entry space (initial greeting of nexus/ nexus essence)
• meetings/ private space (innovation)
• shared workspace (collaborative community)

Website: hub location

• section on nexus website showing all locations of nexus business hubs

Bryony will be responsible for this.

nexus launch (& competition) planning

Visual identity: basic representation of nexus

• traditional advertising (poster, online banner, billboard, etc)
• animation logo (low priority atm)
• who we are/ what we offer
• advertising competition

Competition: the next step

• 'the next step'
• tv ad (storyboard, cartoon/ vector style)

competition ad layout

- we are nexus

- we want to help you (businesses)

- this is our competition

- do this to enter

Website: Competition page from nexus website (2 pages)

• competition home page (including information and previous video entires)
• submission page

Tess will be responsible for this.

Nexus coming soon planning

Nexus coming soon

Roller-skating orange person: getting people interested

• photographic/ video
• roller-skating orange person down bus foot traffic street
• icon/ character
• initial introduction
• peeks interest of public
• on street in peek travel times (eg. Lampton Quay at 9am, 12pm, 5pm)
• social media (#hashtag #orangepersonskatingdownlampton)

Poster: who is behind it

• shows the context from orange roller-skater
• poster of roller-skates, jetpacks, etc:
• who they are
• poster 
• first introduction to nexus (small nexus logo on corner)
• cartoon/ vector illustration style 
• cutting edge (e.g. classic roller-skates with rockets attached)

Nexus website: what nexus is (briefly)

• shows video from orange roller-skater 
• informs what they are
• reveals that they are a telecommunications company. 
• basic information (best company, fast speed etc)
• reveals identity and reasoning behind initial teasers.
• animated logo

Erin will be responsible for this.

Week 9- Feedback from Sven

• Who is the target audience?
• Go niche
• We should go with the business market- The consumer market is already totally saturated.
• We need to be solving a problem. What is the problem?
• We need to make our designs more dynamic
• How are we selling this? Online? In store?
• Liked the idea of a hub- worked well for the business target audience 

Talking with Sven was really useful and he helped us realise how we have strayed from our original focus. We originally had a target audience of innovators/businesses however have, in parts, now strayed out into advertising to the NZ public as a whole. This advertising is too vague an has no real purpose behind it. We need no refocus back to our niche and the problem that we originally identified.

Coming out of this: 

Who is our target audience? -- New Zealand innovators and businesses

What is our problem? -- That NZ is full of innovators/innovative businesses that lack the resources to grow/develop/launch themselves on a global scale. 

How is Nexus solving this? -- Nexus has the resources and global connections to provide support and services superior to anything NZ currently has to offer.

How are se selling this? -- TBC

What Is/Isn't Nexus

Week 8 Visual Identity

This week our visual identity for Nexus has developed a lot. Firstly we have an updated, broader palate of fresh and vibrant colours. A vivid orange still remains the primary colour of the Nexus identity however is accented with pinky-purples, green and small dashes of the classic AT&T blue.  

  

Colour palate and arrow imagery by Bryony

The arrow style motif works well as it carries connotations of moving forward, velocity and launching which all align well with Nexus' vision as a forward thinking and innovative company. The half arrows also have the alternative perception of looking somewhat like a speech bubble. The leading line style of these designs is very versatile and could be used in a variety of different ways.

Logo Poster Designs by Bryony

Pin up for class (week 8)

For the competition aspect of nexus, we thought about having a print campaign or series which tempted the viewer to get involved and play on their desire to kick start their business and take it globally. Phrases like 'be bold' and 'what if' tempts the viewer and would intrigue them to connect with nexus.

These would be most successful when released after the nexus brand was well-known so that the viewers would take a glimpse at the branding (e.g. colour scheme) and instantly know that it was nexus.

Nexus competition phrase posters (adapted from Byrony's original poster design), by Erin.

These were the developed posters from the initial global temptation posters.