Notes from Brian's talk

We enjoyed Brian's talk and could relate to a lot of the things he was saying such as 'brand'. We enjoyed his craziness and passion about design but would have appreciated more advice on real life design situations rather than topics we were more familiar with (e.g. what is a brand?)

"brand is everything you say and do, and what people believe about you" (Brian, 2017)

We found this quote inspiring and helpful for our project. 

Notes

• Everything to do with the experience
• Good vs bad brand experience 
• Think of brand as an entity that has characteristics and dynamics 
• Who is the brand?
• Brand essence (executions and behaviours).
• Brand has a vision and purpose and creates goals.
• Touchpoint's of the brand (map out the landscape).
• Touchpoint (what is most important?).
• "It is cheaper to retain a client rather than achieve them" (Brian, 2017).
• The visual tone and manner of the brand needs to be physically as well (e.g. phone conversations).
• It is fundamental to always consider the client.
• The customer gives the brand the respect it deserves (based on the shared journey and relationship created between customer and brand).
• Relationship, trust, deep, intimate.
• "Zig when others zag" (Brian, 2017).
• Brands have layers - like onions (Shrek reference).
• Brand senses - what does it sound like?
• Senses - smell, taste, sound, etc.
• Pop-up situations need to have a why. What seduces the customer to come in/ interact?

References

Brian Slade, 2017. Creative Director, Insight Creative. Talk to 222.417 Image and Identity class 04/05/2017.