Here is some inspiration that we could work into nexus's visual style.
Retrieved from designspiration.net
This could work if we made this either an 'x' or 'n' on a larger/ abstract scale. This type of visual style would have to come after the introductory launch of nexus (when people are from familiar with the style of the brand) or have a small nexus logo/ name on the page.
This could be interesting if we made the white space resemble a 'n' or 'x'. We could use something like this as the logo symbol and recreate larger scale images with just the symbol on it, representing nexus.
One thing that Mark mentioned was making sure that everything matches and it all looks apart of the same thing. We could incorporate physical elements to either our nexus hub or around the city as advertising which relate to our visual style. This block letter would work perfectly.
We can't to incorporate single letters of symbols into our visual style, especially in our adverting/ visual campaign. We like the idea of having one symbol of letter representing the brand and then backing it up with by having 'nexus' somewhere on the page too but smaller and less important.
This example could be some sort of exhibition or street art that we do. Having the same or similar visual style of everything we advertise/ show to our users will create a relationship between them all and linking them back to the brand identity. (This would be similar to the orange glass we would possibly have in the nexus hub.)
Retrieved from https://www.erretres.com
This site has lots of different iterations of their brand but it flows really well and it all looks like the are apart of the same thing.
We like how the plus if the only indication/ text on the page but it still relates back to a bigger brand identity. this is what we want to achieve with nexus.
We will play around with different imagery and having nexus at the bottom of the page to link it all back to the brand.
We like the symbols and shapes created which relate back to the brand.
Because we need to be bold verbally we need to thin of words or phrases which relate to what we are trying to say, sell, etc. Like this example the word of phrase will need to relate back to the brand's visual style.
This example could work in our nexus hub space. We will need to incorporate our visual style into our physical spaces too.
Visual style as a print medium. We like the photographic style and contrasting it with a verbal (font-heavy) style. We will need to incorporate the brands visual style in too.
This site has created different styles of the same thing. It looks really successful because even though they are all different, they connect and relate back to the initial styling/ bran identity. Theses what we want to achieve with nexus. We could possibly create the same patterns by using the 'x' or the 'n' of nexus.
eg. xxxxxxxxxxxxxxxxxxxx or nnnnnnnnnnnnnnnnnnn in different fonts and tracking (VA)
-Erin
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